Disclosure Requirement
Mandate to clearly and conspicuously state that publicly distributed realistic digital imitations are AI-generated.
How the laws define this
Both sources establish that a disclosure requirement creates a mandatory legal obligation to reveal specific information regarding the use of artificial intelligence. Their primary divergence lies in the scope of the required revelations, the targeted subject matter, and the intended recipients. Under HB 2137, the mandate applies narrowly to publicly distributed realistic digital imitations, requiring a clear, conspicuous, and plain-language statement explicitly indicating that the material was generated or altered by artificial intelligence. Conversely, the framework outlined in the Senator Markey Inquiry on AI Chatbot Advertising takes a broader view of these regulatory obligations, extending them to reveal specific information to either consumers or relevant authorities. Furthermore, while HB 2137 focuses strictly on labeling AI-generated digital imitations, the Senator Markey Inquiry on AI Chatbot Advertising explicitly encompasses disclosures concerning the commercial nature of content alongside the general use of artificial intelligence technology.
Synthesised from the 2 statutory definitions below. Each one is quoted in full, with its source.
What it triggers
- In Hawaii, under HB 2137, it requires a clear and conspicuous disclosure in plain language indicating the content was generated or altered by artificial intelligence.source
Definitions (2)
A legal requirement under HB 2137 that any publicly distributed realistic digital imitation must include a clear and conspicuous disclosure, in plain language, indicating it was generated or altered by artificial intelligence.
Legal or regulatory obligations to reveal specific information to consumers or relevant authorities, particularly concerning the commercial nature of content or the use of AI.
Questions and answers
What does Hawaii law require for disclosing AI-generated content?
Hawaii HB 2137 mandates a clear and conspicuous disclosure in plain language for any publicly distributed realistic digital imitation generated or altered by AI. This protects individuals and ensures transparency by regulating deepfake technology.
Is the Senator Markey inquiry on AI chatbots legally binding?
No, it is a non-binding policy that focuses on consumer protection, privacy, and preventing manipulation by inquiring into AI companies' advertising plans.
How do disclosure requirements differ between Hawaii's law and the Markey inquiry?
Hawaii HB 2137 imposes a specific legal requirement for plain-language disclosures on AI-generated realistic digital imitations. The Markey inquiry is non-binding and covers broader revelations about commercial AI content.