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AI-Generated Content Labeling

Disclosure when ads are created or modified by AI.

Definition

A requirement to clearly disclose when advertising materials are created or significantly modified by artificial intelligence, enabling consumers to understand content origins and avoid deception about authorship or automation.

Guidelines for the Responsible Use of AI in Advertising and Marketing

Related Terms

Transparency and Clarity

Disclosure of AI involvement and decision processes to audiences....

AI-generated campaign media

Campaign content created or altered using AI tools....

Clear, Media-Specific Disclaimer

Required disclosure labeling AI-generated or deceptive campaign media....

Synthetic output

Content generated wholly or partly by AI that may mimic human output....

AI-generated/synthetic content

Information produced by AI across media modalities....

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