Distribution
Transmission or sharing of content across channels or recipients.
How the laws define this
Regulatory standards agree that distribution fundamentally involves transmitting, sharing, or placing content across networks, systems, platforms, or broadcast channels. The primary divergence between these instruments concerns the breadth of actions and entities captured by the rule. The Law on the responsible use of technology in the context of the deepfake phenomenon (PL-x No. 471/2023) targets content transmission and retransmission specifically to assign duties to distributors and broadcasters regarding labelling, creator data retention, and enforcement cooperation. In contrast, the Act relating to distribution of a forged digital likeness; relating to crime and criminal procedure; relating to distribution of a generated sexual depiction; relating to generated obscene child sexual abuse material; relating to teaching certificates; relating to licensing of school bus drivers; relating to civil penalties for an organization that facilitates the generation of child sexual abuse material; relating to social media and minors; and providing for an effective date defines distribution much more broadly to include selling, renting, lending, exhibiting, and ancillary support services like billing.
Synthesised from the 2 statutory definitions below. Each one is quoted in full, with its source.
Definitions (2)
The transmission, sharing or retransmission of content across platforms, networks or broadcast channels, used to delineate responsibilities of distributors and broadcasters for labelling, retention of creator data and cooperation with enforcement.
The Act also defines 'distribution' broadly, to include delivering, selling, renting, leasing, lending, giving, circulating, exhibiting, presenting, providing, exchanging, placing on a computer network or system, and providing billing, collection, or other ancillary services, or otherwise supporting these activities, whether or not for monetary or other consideration.
Related Terms
Dissemination
Making content available to the public via media or platforms....
Facilitation and distribution
Acts enabling access, publication, distribution, or possession of content....
distribution/publication
Making material available across physical or digital channels....
Service provider / intermediary
Entities that host, transmit, store or provide access to digital content or services....
Distribute
To exhibit, give, or cause transmission of an image....