Dynamic Pricing
Personalized pricing based on consumer data, excluding objective cost differences or promotions.
Definitions (2)
The practice of offering or setting a personalized price for a good or service that is specific to a consumer based on the consumer's personal data, regardless of whether the seller collected or purchased the personal data. This definition explicitly excludes promotional pricing, loyalty programs, or price differences based on objective costs such as shipping, supply and demand, geographic costs, seasonality, or volatile tariff policy.
Dynamic pricing involves setting a personalized price for a good or service that is unique to a consumer, determined by their personal data, regardless of how that data was acquired. This includes prices set by AI systems that recalibrate in near real-time.