MATERIALLY DECEPTIVE MEDIA

Materially deceptive media is AI-produced image, audio, or video that (1) falsely depicts a real individual engaging in speech or conduct they did not engage in, (2) is reasonably likely to cause a viewer or listener to believe the depiction is real, and (3) was produced by artificial intelligence. This three-part test defines the regulated content subject to prohibition absent required disclaimers or safe harbors.

Information (video, image, or audio) that is an advertisement, depicts an individual engaging in speech or conduct they did not in fact engage in, would cause a reasonable viewer or listener to believe the depicted speech or conduct occurred, and was created or manipulated using generative adversarial network techniques, artificial intelligence, or other digital technology.

Refers to an image, audio, or video recording created or altered using artificial intelligence to depict a person engaging in speech or conduct that did not actually occur, with the intent to alter voting behavior by misleading electors.

Any image, audio, or video that falsely depicts an individual engaging in speech or conduct in which the depicted individual did not in fact engage, where a reasonable viewer or listener would incorrectly believe the depicted individual engaged in the speech or conduct, and which was produced by artificial intelligence.

'Materially deceptive media' refers to an image, video, or audio that depicts an individual engaging in speech or conduct that did not occur, or was not uttered or performed by the individual. This media must have been created in whole or in part using artificial intelligence or digitally altered or manipulated, and published without the depicted person's consent.

Media, including video, audio, or images, that is generated or substantially altered through artificial intelligence and falsely depicts a depicted individual engaging in speech or conduct in which the individual did not in fact engage, in a manner that would be convincing to a reasonable person, and is distributed with the intent to harm a candidate's reputation or electoral prospects or to change voting behavior by deceiving voters.

Any image, audio, or video where the media falsely depicts an individual engaging in speech, conduct, or appearance in which the individual did not actually engage, and a reasonable viewer or listener would incorrectly believe that the depicted individual engaged in the speech or conduct.

As defined by HB 182, this refers to an image, audio, or video that portrays an identifiable individual engaging in speech or conduct that did not actually happen, and which a reasonable person would perceive as genuine. It is central to the law's scope.

Any image, audio, or video that falsely depicts an individual engaging in speech or conduct in which the individual did not actually engage, and that a reasonable viewer or listener would incorrectly believe depicts the individual's actual speech or conduct. The definition is used to determine when manipulated media must include disclaimers or is prohibited if intended to influence an election.