Compliance
person depiction
Generated media purporting to represent a real individual.
Definition
Person depiction covers generated imagery, synthetic audio, or video that purports to represent a real individual, including synthetic person depictions produced by AI systems. When such depictions are used in paid pre‑election agitation they must be clearly and unambiguously labelled as AI‑generated.
Related Terms
paid pre-election agitation
Paid advertising or remunerated campaign materials during the pre‑election period....
AI-generated campaign media
Campaign content created or altered using AI tools....
Political advertisement
Any advertisement of a political nature regulated by the bill....
Generative Artificial Intelligence (AI)
Machine-based systems that generate synthetic content....
Synthetic output
Content generated wholly or partly by AI that may mimic human output....