orderConcluded
High Court of Delhi — Igor Isakov & Ors (Sadhguru deepfake personality rights)
May 30, 2025 · India
In CS(COMM) 578/2025 the Delhi High Court passed an ex-parte interim injunction protecting Sadhguru's name, likeness, image, voice and persona against AI-generated deepfake content used by rogue websites to run scams.
Key takeaway — how to prevent this
Map each AI system to the applicable privacy, consumer-protection and sector rules before deployment; regulators expect documented compliance, not retrofits.
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