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High Court of Delhi — Infringing sellers (Jr NTR personality rights)
December 22, 2025 · India
In CS(COMM) 1305/2025 the Delhi High Court took up actor Jr NTR's suit for misappropriation of his personality and publicity rights, addressing unauthorized AI/machine-learning-generated deepfake and GIF content using his persona.
Key takeaway — how to prevent this
Map each AI system to the applicable privacy, consumer-protection and sector rules before deployment; regulators expect documented compliance, not retrofits.
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