fineConcluded₩5,970,000,000

Personal Information Protection Commission (PIPC) Kakao Pay / Apple / Alipay

January 31, 2025 · South Korea

The PIPC fined Kakao Pay KRW 5.97 billion for unlawful cross-border transfer of ~40 million users' data to Alipay, and ordered Alipay to destroy the NSF-score algorithm/model it had built from the unlawfully transferred data.

Key takeaway — how to prevent this

Automated decision-making and risk-scoring must be tested for discrimination and be explainable to those affected; opaque algorithms applied to people draw regulatory action.

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