fineConcludedSEK 13,000,000
Integritetsskyddsmyndigheten (IMY, Sweden) — Bonnier News AB
June 27, 2023 · Sweden
IMY fined Bonnier News SEK 13 million for profiling customers and website visitors for marketing without consent, holding such extensive profiling requires consent and cannot rely on legitimate interest; upheld by the administrative court in Feb 2025.
Key takeaway — how to prevent this
Automated decision-making and risk-scoring must be tested for discrimination and be explainable to those affected; opaque algorithms applied to people draw regulatory action.
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