Compliance

Disclosure

Clear, conspicuous statements that media contains AI-generated or altered material.

How the laws define this

Regulators agree that disclosure means mandatorily revealing or informing individuals about artificial intelligence or synthetic media use to prevent deception and enable clear recognition. However, they diverge on the specific operational settings that trigger this requirement. In election communications, House Bill No. 10567 (Regulation of AI Use in 2025 Elections) and Oregon SB 1571 - Synthetic Media in Elections mandate revealing synthetic or digitally altered media. For commercial transactions, Utah SB 226 - Artificial Intelligence Consumer Protection Amendments applies disclosure to consumer services, whereas Requires a healthcare professional to disclose to a patient the use of a recording device, software, or service to transcribe using artificial intelligence during an appointment or treatment restricts its scope to medical transcription before patient care. Finally, conversational systems are governed by Adopt the Agricultural Data Privacy Act and the Conversational Artificial Intelligence Safety Act alongside A bill for an act establishing requirements and guidelines for conversational AI services, and providing civil penalties, and including applicability provisions, which require informing users when they interact with AI rather than a human.

Synthesised from the 6 statutory definitions below. Each one is quoted in full, with its source.

Definitions (6)

A clear, conspicuous, and persistent statement or label indicating that media contains AI-generated or digitally altered material, presented in formats (verbal announcements for audio/video and visual/written persistent labels) that enable viewers or listeners to readily recognize the manipulation.

The act of revealing or making known that a campaign communication includes synthetic media, as required by law.

The act of revealing or making known the use of generative artificial intelligence to an individual in a consumer transaction or regulated service, under specified conditions.

Under the act, 'disclosure' refers to the mandatory requirement for operators to clearly and conspicuously inform users when they are interacting with an artificial intelligence service rather than a human. This is designed to prevent deception and ensure users are aware of the nature of their interaction.

The mandatory requirement for healthcare professionals to inform patients, before an appointment or treatment, if any recording device, software, or service utilizing artificial intelligence will be employed for transcribing communications.

A clear and conspicuous notification provided to a user regarding the nature of the conversational AI service, specifically its artificial intelligence status.