Compliance

Disclosure

Clear, conspicuous statements that media contains AI-generated or altered material.

How the laws define this

Regulators agree that disclosure means mandatorily revealing or informing individuals about artificial intelligence or synthetic media use to prevent deception and enable clear recognition. However, they diverge on the specific operational settings that trigger this requirement. In election communications, House Bill No. 10567 (Regulation of AI Use in 2025 Elections) and Oregon SB 1571 - Synthetic Media in Elections mandate revealing synthetic or digitally altered media. For commercial transactions, Utah SB 226 - Artificial Intelligence Consumer Protection Amendments applies disclosure to consumer services, whereas Requires a healthcare professional to disclose to a patient the use of a recording device, software, or service to transcribe using artificial intelligence during an appointment or treatment restricts its scope to medical transcription before patient care. Finally, conversational systems are governed by Adopt the Agricultural Data Privacy Act and the Conversational Artificial Intelligence Safety Act alongside A bill for an act establishing requirements and guidelines for conversational AI services, and providing civil penalties, and including applicability provisions, which require informing users when they interact with AI rather than a human.

Synthesised from the 6 statutory definitions below. Each one is quoted in full, with its source.

How jurisdictions differ

What is distinctive in each definition, binding law in force first.

JurisdictionInstrumentStatusWhat is distinctive
Oregon, United StatesOregon SB 1571 - Synthetic Media in ElectionsIn ForceLimits disclosure to campaign communications using synthetic media in elections.
Utah, United StatesUtah SB 226 - Artificial Intelligence Consumer Protection AmendmentsIn ForceApplies disclosure of generative AI use specifically to consumer transactions or regulated services.
Louisiana, United StatesRequires a healthcare professional to disclose to a patient the use of a recording device, software, or service to transcribe using artificial intelligence during an appointment or treatment.In ForceMandates verbal disclosure by healthcare professionals to patients before appointments about AI transcription tools.
Iowa, United StatesA bill for an act establishing requirements and guidelines for conversational AI services, and providing civil penalties, and including applicability provisions.In ForceRequires clear and conspicuous notification to users about the AI nature of conversational AI services.
Nebraska, United StatesAdopt the Agricultural Data Privacy Act and the Conversational Artificial Intelligence Safety ActAwaiting EntrySpecifies conspicuous informing of users when interacting with AI services instead of humans to prevent deception.
PhilippinesHouse Bill No. 10567 (Regulation of AI Use in 2025 Elections)Under ReviewPrescribes persistent, format-specific labels or verbal announcements for AI-generated or altered media.

What it triggers

  • In Oregon, it requires disclosures on election communications using AI-generated synthetic media.source
  • In Utah, it requires revealing generative AI use in consumer transactions or regulated services.source
  • In Louisiana, healthcare professionals must inform patients before appointments if AI is used for transcribing communications.source
  • In Iowa, operators of conversational AI services must provide notification of their AI status to users.source

Definitions (6)

A clear, conspicuous, and persistent statement or label indicating that media contains AI-generated or digitally altered material, presented in formats (verbal announcements for audio/video and visual/written persistent labels) that enable viewers or listeners to readily recognize the manipulation.

The act of revealing or making known that a campaign communication includes synthetic media, as required by law.

The act of revealing or making known the use of generative artificial intelligence to an individual in a consumer transaction or regulated service, under specified conditions.

Under the act, 'disclosure' refers to the mandatory requirement for operators to clearly and conspicuously inform users when they are interacting with an artificial intelligence service rather than a human. This is designed to prevent deception and ensure users are aware of the nature of their interaction.

The mandatory requirement for healthcare professionals to inform patients, before an appointment or treatment, if any recording device, software, or service utilizing artificial intelligence will be employed for transcribing communications.

A clear and conspicuous notification provided to a user regarding the nature of the conversational AI service, specifically its artificial intelligence status.

Not to be confused with

Disclaimer

'Disclosure' generally means the act of revealing AI use across contexts, while 'disclaimer' is a specific mandatory notice focused on AI-manipulated or generated content.

Disclosure Language

'Disclosure' refers to the broader act or requirement of revealing AI involvement, whereas 'disclosure language' is the specific required statement about AI-generated or manipulated media.

Questions and answers

What must be disclosed under Oregon's synthetic media law?

Oregon SB 1571 requires revealing that a campaign communication includes synthetic media. This applies to election communications using AI-generated synthetic media.

When do healthcare providers need to disclose AI use?

Louisiana requires healthcare professionals to disclose before an appointment or treatment if AI is used to transcribe communications via recording devices, software, or services.

What triggers disclosure for conversational AI?

Iowa and Nebraska require operators to inform users clearly that they are interacting with an AI service, not a human. Iowa mandates this for public-facing conversational AI services.