ELVIS Act
Tennessee law expanding right of publicity to include voice, protecting against AI-generated deepfakes.
Definitions (2)
The Ensuring Likeness Voice and Image Security (ELVIS) Act is a Tennessee state law enacted in 2024 that amends the Personal Rights Protection Act of 1984. It explicitly extends an individual's right of publicity to include their voice, providing legal recourse against unauthorized use, particularly through AI-generated simulations and deepfakes.
The Ensuring Likeness, Voice, and Image Security Act of 2024 is a Tennessee law designed to protect individuals from the unauthorized commercial use of their name, photograph, likeness, and explicitly, their voice, particularly through AI-generated content. It expands existing personal rights protections to address deepfakes and voice cloning.
Related Terms
Voice
An individual's authentic or simulated vocal identity....
Forged Digital Likeness
An AI-generated visual or audio representation of a real person made to appear genuine but is not authentic....
Digital impersonation
AI-generated synthetic media intended to deceive by mimicking a person....
Right of Publicity
An individual's inherent right to control the commercial use of their identity, including name, likeness, and voice....
public disclosure
Clear labelling or credits when AI is used in a performance....