Governance

ELVIS Act

Tennessee law expanding right of publicity to include voice, protecting against AI-generated deepfakes.

How the laws define this

Both sources agree that the Tennessee ELVIS Act is a 2024 Tennessee state law that expands existing personal rights protections to safeguard individuals from unauthorized AI-generated content, explicitly extending these protections to include an individual's voice and address deepfakes. Where the sources diverge is in the specific statutory details and scope of protection they highlight. The Tennessee ELVIS Act - Ensuring Likeness Voice and Image Security definition frames the measure as an amendment to the Personal Rights Protection Act of 1984, noting that it extends an individual's right of publicity to provide legal recourse against AI-generated simulations. Conversely, the Ensuring Likeness, Voice, and Image Security (ELVIS) Act of 2024 text focuses on prohibiting unauthorized commercial use across a broader list of personal attributes, explicitly protecting an individual's name, photograph, likeness, and voice, while specifically targeting voice cloning without referencing the 1984 statute.

Synthesised from the 2 statutory definitions below. Each one is quoted in full, with its source.

What it triggers

In Tennessee, the ELVIS Act prohibits the unauthorized AI replication or commercial exploitation of an individual's voice and likeness.source
In Tennessee, the ELVIS Act prohibits the unauthorized AI replication or commercial exploitation of an individual's voice and likeness.source
Under the Tennessee ELVIS Act, individuals have legal recourse against the unauthorized commercial use of their voice, particularly through AI-generated content.

Definitions (2)

The Ensuring Likeness Voice and Image Security (ELVIS) Act is a Tennessee state law enacted in 2024 that amends the Personal Rights Protection Act of 1984. It explicitly extends an individual's right of publicity to include their voice, providing legal recourse against unauthorized use, particularly through AI-generated simulations and deepfakes.

Tennessee ELVIS Act - Ensuring Likeness Voice and Image SecurityDefinition 1 of 2

The Ensuring Likeness, Voice, and Image Security Act of 2024 is a Tennessee law designed to protect individuals from the unauthorized commercial use of their name, photograph, likeness, and explicitly, their voice, particularly through AI-generated content. It expands existing personal rights protections to address deepfakes and voice cloning.

Ensuring Likeness, Voice, and Image Security (ELVIS) Act of 2024Definition 2 of 2

Not to be confused with

Forged Digital Likeness

A forged digital likeness refers specifically to an AI-generated visual or audio representation made to appear genuine, whereas the ELVIS Act protects against broader unauthorized commercial exploitation of voice and likeness.

Right of Publicity

The right of publicity is the general inherent right to control commercial use of identity, while the ELVIS Act specifically expands this right in Tennessee to explicitly include voice against AI-generated uses.

Questions and answers

What does the Tennessee ELVIS Act prohibit?

The ELVIS Act prohibits the unauthorized AI replication or commercial exploitation of an individual's voice and likeness. It provides legal recourse against such uses, particularly through deepfakes and simulations.

Does the ELVIS Act cover voice cloning?

Yes, the ELVIS Act explicitly extends protections to an individual's voice, targeting unauthorized AI-generated simulations and voice cloning for commercial purposes.

What liability exists under the ELVIS Act?

The Act prohibits the unauthorized AI replication or commercial exploitation of an individual's voice and likeness.