Maine Unfair Trade Practices Act (UTPA)
Maine's primary law prohibiting deceptive and unfair business practices, used for enforcing AI disclosure.
Definition
Maine's foundational consumer protection statute that prohibits unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce. The Chatbot Disclosure Act leverages the UTPA for its enforcement and penalty framework.
Related Terms
Unfair Trade Practices
Deceptive or unethical business acts in insurance, including those enabled by AI systems....
Unfair Practices
Practices causing unavoidable consumer harm without offsetting benefits....
Deceptive Practices
Practices likely to mislead consumers materially....
Division of Consumer Protection
Utah state agency enforcing AI Consumer Protection Amendments with rulemaking authority....
Reasonable Consumer
A hypothetical average individual whose perspective is used to assess potential for deception....