Deceptive Practices
Practices likely to mislead consumers materially.
Definitions (2)
Acts or practices in commerce that are likely to mislead a reasonable consumer acting reasonably under the circumstances, often involving false claims, omissions, or misrepresentations, prohibited by the FTC Act.
Under Section 5 of the FTC Act, a representation, omission, or practice is deceptive if it is likely to mislead a reasonable consumer in a material way. This policy statement specifically addresses how AI companies might engage in deceptive practices by manipulating system outputs contrary to consumer expectations.
Related Terms
Unfair Practices
Practices causing unavoidable consumer harm without offsetting benefits....
Manipulative Promotion Practices
AI techniques exploiting psychological vulnerabilities or deception....
MATERIALLY DECEPTIVE MEDIA
AI-produced media that falsely depicts real people and is likely believed....
AI-Generated Content Labeling
Disclosure when ads are created or modified by AI....
Manipulative Outputs
AI-generated advertising that exploits cognitive vulnerabilities....