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online election advertising (OEA)

Online material intended to influence electoral prospects.

Definition

Information or material published online that can reasonably be regarded as intended to promote, procure or prejudice the electoral prospects of a party or candidate; the primary content category regulated by the Act during election periods.

Elections (Integrity of Online Advertising) (Amendment) Act 2024

Related Terms

paid pre-election agitation

Paid advertising or remunerated campaign materials during the pre‑election period....

paid pre‑election agitation

Remunerated campaign materials during the official pre‑election period....

Political advertisement

Any advertisement of a political nature regulated by the bill....

Election Campaign Communication

Any form of media or message used to influence voters in an election, subject to specific disclosure requirements under the law....

Political Communication

Communication advocating for or against a candidate, party, or ballot measure, especially near an election....

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