Profiling
Automated processing of personal data to analyze or predict aspects of an individual's characteristics or behavior.
Definitions (6)
Processing personal data using automated means to evaluate, analyze or predict aspects about an individual (such as behaviour, preferences or performance); the guidance explains profiling to determine applicable lawful bases, transparency duties and limits on automated decision‑making under GDPR.
Automated processing to evaluate personal aspects of an individual, particularly to analyze or predict behavior, preferences, performance, or personal circumstances. The advisory requires safeguards and bias mitigation for profiling activities that affect data subjects.
Any form of automated processing of personal data intended to evaluate, analyze or predict personal aspects relating to an individual’s behaviour, preferences, location or interests, particularly where it generates significant effects or risks and may trigger mandatory DPIAs and additional safeguards under the law.
The automated analysis of data to evaluate, classify or predict characteristics, behaviour or risks of persons or groups for decision‑making purposes. The Kamerbrief treats profiling as a central risk vector—particularly when it leads to discriminatory outcomes or unfair treatment—and links it to legal safeguards such as those in data protection and administrative law.
The GDPR/AVG definition adopted by the Kamerbrief: automated processing of personal data to evaluate, analyse or predict personal aspects of an individual (e.g., behaviour, preferences or performance), with attendant legal protections and rights implications.
Any form of automated processing of personal data used to evaluate, analyze, or predict aspects of a natural person's behavior or characteristics.
Related Terms
Automated Profiling
AI-driven analysis of personal data to categorize individuals and predict their behavior without human intervention....
Automated Decision System
A computational system (often using AI/ML) that issues scores, recommendations or decisions that assist or replace human decision-making and can materially affect people....
Right to Explanation
A legal entitlement for a person affected by an AI-driven decision to receive a clear, meaningful account of the AI system’s role and the main elements that led to that decision....
Algorithmic Transparency
The disclosure of how AI systems make decisions and process information....