fineConcluded$7,000,000
California Attorney General (multistate coalition) — Greystar Management Services
August 13, 2025 · United States
A coalition of state attorneys general announced a USD 7 million settlement with Greystar, the largest US landlord, over its participation in an algorithmic rent-alignment scheme; Greystar agreed to stop using software that aligns rents using competitors' sensitive data and to cooperate against remaining defendants.
Key takeaway — how to prevent this
Algorithmic pricing tools that ingest competitors' data can expose you to price-fixing and antitrust liability — don't delegate pricing to a shared algorithm without competition-law review and genuinely independent decisions.
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