Deep Fake
AI-generated content appearing falsely authentic.
How the laws define this
Regulators broadly agree that deepfakes are artificial intelligence-generated or digitally manipulated media—including audio, images, and video—that realistically alter or synthesize a person's likeness, voice, or actions to falsely appear authentic to a reasonable observer. Where frameworks diverge most significantly is in their scope and targeted applications. Certain enactments, such as South Dakota HB 1074 and Florida HB 919, confine the concept to political and electoral communications. In contrast, measures like Michigan HB 4047-4048 and the DEFIANCE Act of 2025 focus specifically on non-consensual intimate or explicit imagery. Other guidance takes a broader view; the UAE National Programme for Artificial Intelligence classifies deepfakes as dual-use technologies with both legitimate applications and risks, while the Content Origin Protection and Integrity from Edited and Deepfaked Media Act applies general detection and provenance labeling standards to deceptive algorithmic content.
Synthesised from the 59 statutory definitions below. Each one is quoted in full, with its source.
How jurisdictions differ
What is distinctive in each definition, binding law in force first. Showing 10 of the 59 instruments that define this term; all are listed under Definitions below.
| Jurisdiction | Instrument | Status | What is distinctive |
|---|---|---|---|
| California, United States | California AB 2655 - Defending Democracy from Deepfake Deception Act of 2024 | In Force | Excludes minor modifications like brightness/contrast adjustments or background noise removal from being considered deepfakes. |
| Colorado, United States | Candidate Election Deepfake Disclosures | In Force | Explicitly covers multimedia content and triggers mandatory disclosure requirements in election contexts. |
| South Dakota, United States | South Dakota HB 1074 - Deepfakes in Elections | In Force | Emphasizes use of artificial intelligence or other digital technology without requiring AI-generated content specifically. |
| Hawaii, United States | Hawaii SB 2687 - Deepfakes Regulation | In Force | Broadly covers audio, video, or images without specifying manipulation or synthesis techniques. |
| Indiana, United States | Use of Digitally Altered Media in Elections (Indiana Public Law 81) | In Force | Highlights 'deep learning' etymology and powerful AI techniques for synthetic media creation. |
| Michigan, United States | Michigan HB 4047-4048 - Non-Consensual Intimate Deepfakes | In Force | Requires substantial dependence on technical means for production and applies to non-original recordings. |
| Mississippi, United States | Mississippi SB 2577 - Deepfakes Regulation | In Force | Incorrectly defines as 'digitization' and lacks reference to AI or deep learning techniques. |
| Montana, United States | Montana SB 25 - Deepfakes Regulation | In Force | Adds intent to injure candidate's reputation or deceive voters as a key element. |
| Nevada, United States | Nevada AB 73 - Deepfakes Regulation | In Force | Limits to synthetic media applications with sophisticated AI techniques, especially political contexts. |
| New Hampshire, United States | Relative to prohibiting certain uses of deepfakes and creating a private claim of action | In Force | Includes digital alteration of face, body, or voice to make person appear as someone else. |
What it triggers
- In California, platforms must block or label deceptive AI-generated content during election periods.source
- In Colorado, creators must disclose AI-generated deepfakes in election communications.source
- In South Dakota, distribution of undisclosed election deepfakes within 90 days of an election is prohibited.source
- In Hawaii, reckless distribution of AI-generated materially deceptive media in elections is prohibited.source
- In Montana, knowing distribution of deceptive political deepfakes within 60 days of an election is prohibited.source
Definitions (59)
Audio or visual media that have been digitally created, altered, or synthesized such that the result would falsely appear to a reasonable person to be an authentic recording of an actual event, excluding only minor modifications (e.g., brightness/contrast adjustments or background noise removal).
Digitally generated or altered audiovisual material (often produced using generative AI techniques) that fabricates or modifies a person's appearance, voice, or actions such that the resulting recording would reasonably be perceived as authentic; treated by the statute as a form of materially deceptive content when used to mislead voters.
Synthetic or manipulated audio, image, or video content produced using artificial intelligence that depicts events, statements, or scenarios that did not occur, with particular emphasis on content intended to deceive viewers about its authenticity. AB 2885 directs an evaluation of deepfake impacts on government operations, businesses, and residents.
An image, video, audio, or multimedia AI-generated content that falsely appears to be authentic or truthful and which features a depiction of an individual appearing to say or do something the individual did not say or do; the presence of a deepfake triggers mandatory disclosure and potential prohibitions under the Act.
Any image, audio and/or video content fabricated or manipulated—typically via AI, VR or AR—so as to create the appearance that a person said or did things they did not in reality say or do, particularly where consent is absent.
Any form of media (images, audio, or video) that falsely depicts a person's speech, conduct, appearance, or participation in events through the use of artificial intelligence, machine learning algorithms, or generative AI systems, producing realistic but inauthentic representations intended to appear genuine.
A subtype of synthetic content characterized by high-fidelity AI-generated or AI-manipulated audio or visual media that depicts a real, identifiable person and is capable of realistically representing that person’s likeness, voice, or actions in a manner that can be used to mislead or harm.
Any image, audio recording, or video recording created or manipulated with the use of artificial intelligence or other digital technology that is so realistic a reasonable person would believe it depicts the speech or conduct of an actual individual who did not in fact engage in the speech or conduct.
AI-driven synthetic or manipulated audio, image or video content that realistically imitates a real person's appearance, voice, gestures or behaviour, often by mixing authentic personal data with generated elements. The Note uses this term to describe the class of synthetic-media risks that can impact privacy, reputation and security.
A common term used in the Act to refer to advanced technological false personation records; synthetic audio, video, or image content that convincingly portrays a person engaging in speech or activity they did not actually perform, created primarily by technical processes. The Act treats deepfakes as subject to disclosure, provenance, and enforcement rules.
Content that appears authentic and produces a false or misleading impression about real persons, events, or facts, typically through synthetic generation or significant algorithmic alteration, and which the Act targets for detection and provenance labeling.
While the law uses 'materially deceptive audio or visual media,' a deepfake generally refers to videos, images, or audio files generated or manipulated by artificial intelligence to realistically depict something that did not actually occur.
A portmanteau of 'deep learning' and 'fake,' referring to synthetic media in which a person in an existing image or video is replaced with someone else's likeness, often using artificial intelligence.
A deepfake is a type of synthetic media where a person's likeness in an existing image or video is replaced with that of someone else, or an entirely new image is generated, using artificial intelligence. SB 926 specifically targets sexually explicit deepfakes created without consent.
Deepfakes are images, audio recordings, or videos altered through artificial intelligence or other digital means. They misrepresent someone as saying or doing something they did not. In the context of SB 981, this specifically refers to sexually explicit content and non-consensual intimate imagery.
Artificial intelligence-generated content, including video, audio, or images, that falsely depicts a person's appearance, action, or speech.
Deepfakes are artificial intelligence-generated images, audio, or video that manipulate or fabricate a person's likeness or actions, making it appear as though they said or did something they did not. These are often used to spread misinformation or harm reputations.
A deepfake is a type of synthetic media created using artificial intelligence, particularly deep learning algorithms, to generate realistic but fabricated audio or video content. It typically involves superimposing existing images or video onto source images or video, often to make it appear as though a person is speaking or acting in a way they never did.
A portmanteau of "deep learning" and "fake," referring to synthetic media in which a person in an existing image or video is replaced with someone else's likeness, or their voice is mimicked, using powerful artificial intelligence techniques. Deepfakes are often used to create realistic but fabricated content.
A deepfake is defined as a video, film, sound recording, electronic image, or photograph that is not an original recording of an actual occurrence and is so realistic that a reasonable person would believe it depicts speech or conduct of a depicted individual, with its production substantially dependent on technical means.
An image, video, or audio recording that has been intentionally and deceptively altered or generated by artificial intelligence or machine learning technology to create a realistic but false depiction of a person's appearance, speech, or actions.
A common term for 'digitization,' referring to videos, images, or audio files generated or manipulated by artificial intelligence or other computer-generated means to realistically portray something that did not actually occur.
AI-generated content or synthetic media that depicts a candidate or political party with the intent to injure the reputation of the candidate or party or otherwise deceive a voter, or that falsely appears to be authentic or truthful. It refers to an image, audio recording, or video recording created or altered by artificial intelligence or other digital technology to create a realistic but false image, audio, or video.
Deepfake is a specific application of synthetic media, typically involving sophisticated AI techniques to create highly realistic but fabricated videos or audio recordings. These are often used to depict individuals saying or doing things they never did, with the intent to deceive or mislead, particularly in political contexts.
A deepfake is a video, audio, or any other media of a person where their face, body, or voice has been digitally altered. This alteration makes them appear to be someone else, or to be saying or doing something they have never actually said or done. Such synthetic media can be highly convincing and are often used for deceptive purposes.
A video, audio, or any other media of a person in which his or her face, body, or voice has been digitally altered so that he or she appears to be someone else, he or she appears to be saying something that he or she has never said, or he or she appears to be doing something that he or she has never done.
Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. They are created using powerful artificial intelligence techniques, often with malicious intent to spread misinformation or deceive.
A colloquial term for synthetic media, referring to highly realistic but fabricated or manipulated media, often created using artificial intelligence.
Any video, audio recording, motion picture film, electronic image, or photograph digitally altered or created by artificial intelligence with the intent to deceive, which depicts an individual's image or voice that did not occur in reality, and in which the individual's appearance is a result of digitization or artificial intelligence. This definition, while broadly applicable, is contextually used within North Dakota's legislative efforts to address AI-generated deceptive content.
Deepfakes are highly realistic, AI-generated or manipulated videos, images, or audio recordings that depict individuals saying or doing things they never did. They are created using deep learning techniques, often for malicious purposes like fraud, impersonation, or misinformation.
Deepfakes are highly realistic, yet fabricated, visual, audio, or video content created using artificial intelligence, often depicting individuals in situations or uttering statements that never occurred. In the context of elections, they are used to mislead voters or damage a candidate's reputation.
For the purposes of this Act, a 'deepfake' is defined as any image, audio recording, or video recording created or manipulated with the use of artificial intelligence or other digital technology. This manipulated content must either appear to a reasonable person to depict a real individual saying or doing something that did not actually occur in reality, or provide a reasonable person with a fundamentally different understanding or impression of the actual events. This definition is critical as it establishes a standard of realism and potential for deception that the manipulated media must meet to fall under the Act's purview, ensuring that only genuinely misleading content is targeted.
A deepfake is a form of synthetic media where a person's image or voice is digitally manipulated or generated using artificial intelligence, often to create realistic but fabricated videos, audio, or images. The ELVIS Act aims to protect individuals from unauthorized deepfakes involving their voice or likeness.
Synthetic media in which a person in an existing image or video is replaced with someone else's likeness using artificial intelligence. The GenA.I. Sandbox addresses the threat of deepfake scams as part of its anti-fraud focus.
Synthetic media, often video or audio, created using artificial intelligence to realistically depict a person saying or doing something that they did not actually say or do, often used for deceptive purposes.
A portmanteau of "deep learning" and "fake," referring to synthetic media in which a person in an existing image or video is replaced with someone else's likeness, or where audio is manipulated to simulate a person's voice, often with malicious intent to deceive.
Deepfake is a portmanteau of "deep learning" and "fake," referring to synthetic media in which a person in an existing image or video is replaced with someone else's likeness. These are typically created using artificial intelligence and machine learning techniques, making them highly convincing and difficult to distinguish from authentic content, especially when used for malicious purposes like non-consensual intimate forgeries.
Artificially created or manipulated audio or video content that impersonates a candidate for elected office engaging in speech or depicting a candidate engaging in actions or speech in which the candidate did not in fact engage. This applies when a reasonable person would believe the depicted individual's speech or conduct is authentic.
A deepfake is a form of synthetic media where a person in an existing image, video, or audio recording is replaced with someone else's likeness or voice using artificial intelligence. These highly realistic manipulations can be difficult to distinguish from authentic content and are often used for malicious or unauthorized purposes.
A term referring to realistic digital imitations of an individual's voice, face, likeness, or performance, generated by artificial intelligence, often used for malicious purposes like identity theft or fraud.
A type of artificial intelligence-generated image or video that superimposes the likeness of one person onto another, or creates an entirely synthetic depiction, making it appear as though they are doing or saying something they never did. In the context of HB 119, it refers to explicit content.
A type of artificial intelligence-generated content that creates or manipulates audio or visual media to falsely appear as an authentic record of a person's actual speech or conduct, or to falsely replace an individual's likeness with that of another. HB 459 specifically targets such deceptive uses in political campaigns.
Deepfakes are artificial intelligence-generated or manipulated media that can create highly realistic but fabricated images, audio, or video. They are often used to falsely depict individuals saying or doing things they never did, particularly in the context of nonconsensual intimate imagery.
A deepfake refers to a synthetic media, typically a video or image, that has been digitally manipulated or generated by artificial intelligence to depict an identifiable person performing actions or saying things they never did. In the context of this Act, it falls under the definition of a 'computer generated image' within the broader term 'image'.
Deepfakes are artificial intelligence-generated or manipulated media that superimpose the likeness of one person onto another, or create entirely synthetic images or videos. They are often used to create realistic but fabricated content, including nonconsensual intimate images or child sexual abuse material.
A deepfake is AI-generated or manipulated image, audio, or video content that closely resembles existing persons, objects, places, entities, or events, and would falsely appear to a person to be authentic or truthful. It must meet criteria of high resemblance, plausible existence of the subject, and capacity to deceive regarding authenticity.
Synthetic media generated or manipulated using artificial intelligence, often to create realistic but fabricated images, audio, or video.
Audiovisual content produced or manipulated by artificial intelligence that realistically impersonates, fabricates or represents a real person in a way that can deceive observers. The term is defined to capture AI-enabled impersonation used in crimes such as sexual exploitation, defamation, fraud or other offenses where enhanced culpability may apply.
A subset of AI-generated multimedia in which a person's likeness, face, voice or other biometric attributes are falsified, superimposed or synthesized to create realistic but fabricated content intended to impersonate or misrepresent that person; identified in the proposal as an explicit example of AI-enabled tools that can aggravate underlying offences.
Audiovisual falsifications produced or assisted by algorithmic techniques that fabricate or alter images, audio, or video to misrepresent real persons or events, often used to cause reputational harm, sexual exploitation, or fraud as contemplated by the penal amendments.
AI-generated or AI-manipulated audio, visual, or audiovisual content that falsely depicts real persons saying or doing things they did not actually say or do, or that misrepresents events that did not occur, where the intent or likely effect is to deceive viewers about the content's authenticity. This includes synthetic media that distorts the substance or context of true statements to create misleading impressions.
Media content that has been created or materially altered using AI/ML techniques to replace or synthesize human faces, voices, or entire scenes, producing realistic but fabricated audiovisual material. The Guide treats deepfakes as dual‑use technologies with both legitimate applications and malicious risks, and emphasizes that detection must evolve as generative capabilities improve.
AI-generated content that manipulates or synthesizes visual or audio data to create realistic but fabricated media, often involving the likeness of individuals. The bill aims to safeguard minors from harmful AI-generated content, including deepfakes.
Deepfakes are highly realistic but fabricated or manipulated digital media, including images, audio, and video, created using artificial intelligence techniques. The report examines their impact on trial evidence and the adequacy of current evidentiary rules.
Deepfakes are a type of synthetic media, often created using artificial intelligence, that can realistically portray individuals saying or doing things they never did, posing a significant challenge to information integrity in political advertising.
A colloquial term for synthetic media, particularly audio or video, that has been manipulated or generated using AI to depict individuals saying or doing things they did not.
Deepfakes are synthetic media in which a person in an existing image or video is replaced with someone else's likeness. This is typically achieved through sophisticated AI techniques, raising concerns about misinformation and reputational damage.
A specific type of digital forgery, typically referring to synthetic media in which a person in an existing image or video is replaced with someone else's likeness using artificial intelligence.
Deepfakes refer to highly realistic synthetic media, including images, audio, and video, generated by artificial intelligence, specifically deep learning algorithms. These fakes are often used to manipulate or fabricate content, impersonate individuals, or spread misinformation, posing significant risks in areas like financial fraud and national security.
Not to be confused with
Refers specifically to videos, while deepfake definitions here include audio, images, and multimedia.
Uses Latvian term for the same AI/manipulation-generated synthetic or altered media.
Focuses on manipulation process via AI, whereas deepfake emphasizes realistic false depiction outcome.
Questions and answers
What exclusions apply to deepfake definitions in California law?
California AB 2655 excludes minor modifications like brightness/contrast adjustments or background noise removal.
Does a deepfake law require intent to deceive voters?
Some laws like Montana SB 25 include intent to injure reputation or deceive voters, while others focus on realistic appearance alone.
What media types are covered by state deepfake election laws?
Most cover images, audio, and video recordings created or manipulated to appear authentic, with some specifying multimedia.
Related Terms
deepfakes
AI-created or AI-manipulated realistic audiovisual impersonations....
Synthetic Media (Deepfake)
Artificially generated or manipulated audio, visual, or video content designed to create a realistic but false depiction....
Deep fake video
Video created with intent to deceive depicting fabricated actions....
Deepfake / dziļviltojums
AI/manipulation-generated synthetic or altered media....
manipulated via artificial intelligence
Audiovisual content produced or altered by algorithmic means....