Compliance

Materially deceptive audio or video

Audio/video altered to mislead voters about a candidate.

What it triggers

  • In California, United States, such audio or video content is targeted by the statute for disclosure and prohibition within the pre-election period.source
  • In California, United States, the law against such audio or visual media in elections, including deepfakes, extends until January 1, 2027.source

Definition

Audio or video content that has been created or materially altered (including deepfakes or synthetic media) so that it conveys false information about a candidate’s actions, statements, or conduct in a way that is likely to deceive reasonable viewers and affect their voting decisions; the term identifies content targeted by the statute for disclosure and prohibition within the pre-election period.

Not to be confused with

Materially deceptive audio or visual media

That term refers to media intentionally manipulated to seem authentic and alter a viewer's impression, while this one specifies audio or video altered to mislead voters about a candidate in an election context.

MATERIALLY DECEPTIVE MEDIA

That term covers AI-produced media that falsely depicts real people and is likely believed, whereas this one focuses on audio or video created or materially altered to convey false information likely to deceive voters and affect voting decisions.

Questions and answers

What does materially deceptive audio or video mean under California law?

It means audio or video content that has been created or materially altered, including deepfakes or synthetic media, so that it conveys false information about a candidate’s actions, statements, or conduct in a way that is likely to deceive reasonable viewers and affect their voting decisions.

What happens to materially deceptive audio or video in California elections?

Such content is targeted by the statute for disclosure and prohibition within the pre-election period.