Rights & Ethics
Posthumous right of publicity
Exclusive publicity rights for ten years after death.
Definition
The Act extends protection of an individual's name, likeness, voice, and image for ten years after death and provides that exclusive rights may continue beyond that initial ten-year period only if commercially exploited, with termination after two years of non-use.
Related Terms
Posthumous rights period
Extended right of publicity protection after death....
Deceased personality
An individual whose persona has commercial value at or because of death....
Commercial exploitation
Commercial availability of works identifying an individual's persona....
Personality
Deceased person with commercially valuable persona at death...
Right of Publicity
An individual's inherent right to control the commercial use of their identity, including name, likeness, and voice....