Governance
persona-driven approach
Policy design targeting representative user cohorts.
Definition
A service and policy design methodology that creates representative user personas (cohorts) to drive user‑centric design, tailoring public services and digital journeys to the needs and behaviours of defined population segments.
Related Terms
persona‑driven approach
Policy/service design targeting representative user cohorts....
digital public services
Public-sector services delivered electronically to users....
life events
Prioritised user journeys around major citizen needs....
Life Event
Citizen‑centred use case around a major personal event....
valuedriven digitalisation
Applying technologies in ways that embed public values....